How ? - RSS improve my Search Engine Rankings

Written by MichaelZ on February 3, 2010 – 5:51 pm -

1. RSS Feeds Give Instant Themed Content?

There are several publishers of RSS feeds that are specific to a particular theme. Since the feed is very targeted, it may contain several keywords that you wish to rank highly for. Adding these keywords to your pages helps Google tag your site in concert with relevant content.

2. RSS Feeds Offer Contemporary, Updated Content

RSS feeds from giant publishers are updated at specific intervals. When the publisher adds a replacement article to the feed, the oldest article is dropped.These changes are immediately effected on your pages with the RSS feed as well. Therefore you have recent relevant content for your guests each hour or day.

3. RSS Feeds End in A lot of Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my web site was {that the} Googlebot visited my web site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it absolutely was as smart as a page that was being updated daily, and in its judgement, was a page that was price visiting daily. What this implies to you, is that you will have your site being indexed additional frequently by the Googlebot and therefore any new pages that you just raise your web site can be picked up a lot of faster than your competitors.

Higher Search Engine Rankings with RSS

RSS is the latest craze in on-line publishing. But what specifically is RSS? RSS or Made Web site Syndication is a file format similar to XML, and is employed by publishers to form their content offered to others during a format that can be universally understood. RSS allows publishers to “Syndicate” their content through the distribution of lists of hyperlinks.

It’s really been around for a while, but with the appearance of spam filters and on-line blogging, it is quick turning into the choice of ezine publishers who want to get their message across to their subscribers. However, not abundant attention has been given to the benefits RSS provides for search engine optimization.

Why Search Engines Love RSS?

Several SEO specialists believe that sites optimized around themes, or niches, where all pages correspond to a particular subject or set of keywords, rank higher in the search engines. As an example, if your web site is intended to sell tennis rackets, your entire website content would be focused around tennis and tennis rackets.

Search engines like Google appear to like tightly-themed pages.

But where does RSS figure in all this? RSS feeds, sometimes sourced from newsfeeds or blogs, usually correspond to a particular theme or niche. By using highly targeted RSS feeds, you’ll enhance your web site’s content while not having to put in writing a single line on your own. It’s like having your own content author - writing theme-primarily based articles for you - for free!

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