Posts Tagged ‘web marketing’

Enhance delivery of your Internet content to end-users with RSS

Written by MichaelZ on February 8, 2010 – 5:23 pm -

The primary step in marketing your product is to get your content delivered to end-users. Solely then can you communicate to them, sell your products and build lasting relationships with them. Whereas some Web information delivery channels fail in their purpose as within the case of e-mails. This in turn throws most of our publishing efforts to delete box. We have a tendency to finish up wasting money, efforts and most of all our precious time. Direct selling, direct selling, relationship building, public relations through direct communication with media, communicating with your business partners and employees, direct advertising of your product, client announcements and updates of these are created not possible if your content can not be delivered to the top-users. End users can be your customers, prospects, the media, business partners and employees.
RSS assures one hundred% delivery of the contents to the folks who have willingly subscribed for your information.

Below are some general samples of the contents you can deliver to your numerous subscribers:
·    Newspapers can use RSS feeds to deliver their latest news articles to the subscribers. This permits them to forever keep informed regarding the flash news around the globe. The book publishers can use RSS feeds to announce their best sellers. This could facilitate their users to stay track of releases they’re most interested in.
·    RSS feeds will help the affiliate managers to communicate with their affiliates.
·    Banks will create RSS feeds to post their customers on their new schemes on savings or any modification in the interest rates calculated etc.
·    Software being the most well liked on this technology market, software corporations can keep their subscribers informed on the latest downloads and relevant software packages available. They can conjointly offer them with straightforward access to software updates, delivered to them exactly as they become available while not the fuss of having to visit your website or accommodate huge e-mail attachments. Therefore avoiding Spam filters or alternative barricades.
·    Some hundred content publishers are using RSS to deliver audio content, such as interviews even radio shows.
·    Some websites allows people to post photos, videos and text from their mobile phones via RSS feeds.
·    Educational establishments use RSS to deliver educational content.
·    As a supplement to their e-mail delivery some use RSS feeds to deliver their newsletters as I do with mine.
·    RSS feeds will help you publish living digital catalogues of your product and give your customers with your latest product releases. The product could be categorized therefore that it is easier to read and place order consistent with the merchandise they are interested in.
RSS auto responders with scheduled messages will be created to stay in constant marketing touch with your prospects and slowly get them to the point
·    of purchase.
·    You’ll be able to give restricted-access content to your customers, staff, team members and even investors, while not fearing other unwanted eyes. RSS feeds can be used for internal communications, team working and different needs.

As you can see, through RSS, practically any quite content to practically any kind of target audiences can be delivered. The only thing to be kept in mind is that the content has been attenuated into several individual things or stories. The opportunities for integrating RSS in to your communicational methods are endless. There aren’t any limits to what, who and the way you’ll communicate through RSS.

James McIntosh has been a business development consultant for the past 23 years serving to his shoppers begin and grow a large choice of businesses. He is the editor of the free newsletter Concept Development. The newsletter provides free and low cost methods and tools for these days’s entrepreneur.

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7 Ways To Convert Your Traffic Into Cash

Written by MichaelZ on December 31, 2009 – 9:26 am -

The KEY is in leveraging on each visitor and making sure you have a monetization strategy in place. Once you get this, you can make any website profitable with a little effort. Here are 7 basic ways in which you can profit from your traffic today:

1. Sell a product/service

First you can sell a product or service to your visitors. This is the best way to cash in from your own product. Usually an e-book or software works the best ?they can be downloaded right away without hassle and shipping charges.

2. Opt-In list

It is crucial you try to convert every visitor of yours to a subscriber of your mailing list. The most important asset that an Internet marketer has is his or her list of subscribers. They define whether you will go far in the online business venture.

3. Viral marketing

You can provide a free product or bonus on your site to be downloaded by your visitors. Usually it’ll be an e-book where people can read from and learn useful information. In this bonus, you include give away rights and urge readers to give it away to anyone they want to.

4. Pay-per-click

In this case, you get paid when your visitors click on ads you place on your site. There are many advertising programs that give you a percentage of the profits based on click through, including Google Adsense, Chitika, Yahoo Publisher Network and Kontera.

When people click on the ads shown from either of these advertising programs, you will earn money. And if your site receives good traffic, these programs alone can bring in huge paychecks to you.

5. Offer an advertising space

Targeted niche websites with high traffic can ‘rent’ a portion of space on their web page to advertisers. For example you can charge 0 per month in advertising fee if your web page is pulling more than 2000 visitors a day. By doing this, you won’t clutter your website with too many ads and spoil the visitor’s experience.

6. Affiliate marketing

If you don’t have your own products for sale yet, you can sell other people’s products instead and receive a commission on every sale. With affiliate marketing, you have an unlimited source of products to sell and you don't need to go through any fulfillment issues after your sales.

7. Pay-per-lead

Instead of earning money from click through, you are paid if your visitors subscribe into other people’s mailing list. Alternatively there are a lot of big companies like Coca-Cola who need surveys to be done, and by referring your visitors to complete surveys, you can also earn good profits from your website.

About the author: Tom Venuto is a coach who provides a bodybuilding program and works on IX Web Hosting.

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